Tuesday, February 7, 2012

The Use of Mobile App Exceeds Web Usage and The Potential Impact.

This post is inspired by Flurry: Mobile App Usage Up To 94 Minutes Per Day (TechCrunch Article)

Article Summary

"Mobile analytics firm Flurry has updated its report from last summer which compared mobile apps to web consumption and found that apps came out on top. In June, Flurry discovered that users were spending 81 minutes per day in mobile apps versus 74 minutes on the web. As of December, the usage of mobile apps has skyrocketed to 94 minutes per day, while web consumption dropped to 72 minutes."



In short, the average smartphone users have began to spend more time in their smartphone apps than they do on desktop browsers. With such paradigm shift, it is almost guaranteed to have a huge impact in many layers of this society.

In this post, I would like to discuss the matter in three different topics. How this is likely to impact the consumers, world of developers, and companies.


Consumer


Developers


Companies

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